While exploring the countless exhibits on display during Milan Design Week, the Lexus Pavilion offers an immersive experience that is well worth a visit. Designed by Sota Ichikawa of the Japanese architecture firm dNA (double Negatives Architecture), this extraordinary space takes visitors on a journey from indoors to outdoors and back again. Ultimately, the pavilion culminates in an ethereal experience that sparks visitors’ interest in exploring the concepts and products of the Lexus Design Award.